Shoemaker, S., & Shaw, M. (2008). Marketing essentials in hospitality and tourism: Foundations and practices. Pearson Education.
Cita Chicago Style (17a ed.)Shoemaker, Stowe, y Margaret Shaw. Marketing Essentials in Hospitality and Tourism: Foundations and Practices. Upper Saddle River, New Jersey: Pearson Education, 2008.
Cita MLA (9a ed.)Shoemaker, Stowe, y Margaret Shaw. Marketing Essentials in Hospitality and Tourism: Foundations and Practices. Pearson Education, 2008.
Precaución: Estas citas no son 100% exactas.