Marketing for hospitality and tourism

Bibliographic Details
Main Author: Kotler, Philip (-)
Other Authors: Bowen, John (John T.), 1948-, Makens, James C.
Format: Book
Language:Inglés
Published: Upper Saddle River, New Jersey : Prentice-Hall International 1996.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003709039703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:XV, 704 p. : il. ; 26 cm
Bibliography:Bibliografía. Índice
ISBN:9780138582678