Private label strategy how to meet the store brand challenge

Bibliographic Details
Main Author: Kumar, Nirmalya (-)
Other Authors: Steenkamp, Jan Benedict E. M.
Format: Book
Language:Inglés
Published: Boston, Massachusetts : Harvard Business School 2007.
Subjects:
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Description
Item Description:Indice
Physical Description:XVII, 270 p. : il. ; 24 cm
Bibliography:Bibliogr.
ISBN:9781422101674