Cita APA (7a ed.)

Kumar, N., & Steenkamp, J. B. E. M. (2007). Private label strategy: How to meet the store brand challenge. Harvard Business School.

Cita Chicago Style (17a ed.)

Kumar, Nirmalya, y Jan Benedict E. M. Steenkamp. Private Label Strategy: How to Meet the Store Brand Challenge. Boston, Massachusetts: Harvard Business School, 2007.

Cita MLA (9a ed.)

Kumar, Nirmalya, y Jan Benedict E. M. Steenkamp. Private Label Strategy: How to Meet the Store Brand Challenge. Harvard Business School, 2007.