Cita APA (7a ed.)

Moran, W. T. (1994). Marketplace measurement of brand equity. [s.n.].

Cita Chicago Style (17a ed.)

Moran, William T. Marketplace Measurement of Brand Equity. [S.l.]: [s.n.], 1994.

Cita MLA (9a ed.)

Moran, William T. Marketplace Measurement of Brand Equity. [s.n.], 1994.