Cita APA (7a ed.)

Clow, K. E., & Baack, D. (2007). Integrated advertising, promotion & marketing communications (3rd ed.). Pearson-Prentice Hall.

Cita Chicago Style (17a ed.)

Clow, Kenneth E., y Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 3rd ed. Upper Saddle River, New Jersey: Pearson-Prentice Hall, 2007.

Cita MLA (9a ed.)

Clow, Kenneth E., y Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 3rd ed. Pearson-Prentice Hall, 2007.