Consumer evaluations of brand extensions
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Cambridge, Massachusetts :
Marketing Science Institute
1990.
|
| Series: | Report (Marketing Science Institute) ;
90,103. |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003583849703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | En la cub.: Research Program Special Report |
|---|---|
| Physical Description: | p. 27-41 ; 28 cm |
| Bibliography: | Bibliogr.: p. 40-41 |
