Cita APA (7a ed.)

Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Aaker, David A., y Kevin Lane Keller. Consumer Evaluations of Brand Extensions. Cambridge, Massachusetts: Marketing Science Institute, 1990.

Cita MLA (9a ed.)

Aaker, David A., y Kevin Lane Keller. Consumer Evaluations of Brand Extensions. Marketing Science Institute, 1990.