Cita APA (7a ed.)

Shapiro, B. P. (1977). Industrial product policy: Managing the existing product line. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Shapiro, Benson P. Industrial Product Policy: Managing the Existing Product Line. Cambridge, Massachusetts: Marketing Science Institute, 1977.

Cita MLA (9a ed.)

Shapiro, Benson P. Industrial Product Policy: Managing the Existing Product Line. Marketing Science Institute, 1977.