Cita APA (7a ed.)

Balasubramanian, S. K., & Kumar, V. (1990). Analyzing variations in advertising and promotional expenditures: Key correlates in consumer, industrial and service markets. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Balasubramanian, Siva K., y Vipin Kumar. Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial and Service Markets. Cambridge, Massachusetts: Marketing Science Institute, 1990.

Cita MLA (9a ed.)

Balasubramanian, Siva K., y Vipin Kumar. Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial and Service Markets. Marketing Science Institute, 1990.