Cita APA (7a ed.)

Bayus, B. L. (1991). Applying targeted-marketing principles to consumer durables. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Bayus, Barry L. Applying Targeted-marketing Principles to Consumer Durables. Cambridge, Massachusetts: Marketing Science Institute, 1991.

Cita MLA (9a ed.)

Bayus, Barry L. Applying Targeted-marketing Principles to Consumer Durables. Marketing Science Institute, 1991.