Cita APA (7a ed.)

Wiersema, F. D. (1982). Strategic marketing and the product life cycle. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Wiersema, Frederik D. Strategic Marketing and the Product Life Cycle. Cambridge, Massachusetts: Marketing Science Institute, 1982.

Cita MLA (9a ed.)

Wiersema, Frederik D. Strategic Marketing and the Product Life Cycle. Marketing Science Institute, 1982.