APA (7th ed.) Citation

Wiersema, F. D. (1982). Strategic marketing and the product life cycle. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Wiersema, Frederik D. Strategic Marketing and the Product Life Cycle. Cambridge, Massachusetts: Marketing Science Institute, 1982.

MLA (9th ed.) Citation

Wiersema, Frederik D. Strategic Marketing and the Product Life Cycle. Marketing Science Institute, 1982.

Warning: These citations may not always be 100% accurate.