Wiersema, F. D. (1982). Strategic marketing and the product life cycle. Marketing Science Institute.
Chicago Style (17th ed.) CitationWiersema, Frederik D. Strategic Marketing and the Product Life Cycle. Cambridge, Massachusetts: Marketing Science Institute, 1982.
MLA (9th ed.) CitationWiersema, Frederik D. Strategic Marketing and the Product Life Cycle. Marketing Science Institute, 1982.
Warning: These citations may not always be 100% accurate.