APA (7th ed.) Citation

Moorman, C., & Austin, J. R. (1995). The paradox of low quality and high use: How researcher trust impacts market research outcomes. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Moorman, Christine, and Jon R. Austin. The Paradox of Low Quality and High Use: How Researcher Trust Impacts Market Research Outcomes. Cambridge, Massachusetts: Marketing Science Institute, 1995.

MLA (9th ed.) Citation

Moorman, Christine, and Jon R. Austin. The Paradox of Low Quality and High Use: How Researcher Trust Impacts Market Research Outcomes. Marketing Science Institute, 1995.