Determinants of new product performance a review and meta-analysis

Bibliographic Details
Main Author: Montoya-Weiss, Mitzi M. (-)
Other Authors: Calantone, Roger
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1994.
Subjects:
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Description
Item Description:Fotocopia de: Journal of Product Innovation Management, v. 11 (1994)
Physical Description:P. 397-417 ; 30 cm
Bibliography:P. 416