Global marketing management

Bibliographic Details
Main Author: Keegan, Warren J. (-)
Format: Book
Language:Inglés
Published: Upper Saddle River, New Jersey : Prentice-Hall 1974.
Edition:5th ed
Series:Prentice-Hall International Series in Marketing
Subjects:
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Description
Item Description:Indice
Physical Description:xviii, 828 p. ; 26 cm
Bibliography:Bibliogr.