Verbal and visual references to competition in comparative advertising
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Indeterminado |
| Published: |
[S.l.] :
[s.n.]
1986.
|
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003573039703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Fotocopia de: Journal of Advertising, v. 15, n. 1 (1986) |
|---|---|
| Physical Description: | p. 10-23 ; 30 cm |
| Bibliography: | Bibliogr.: p. 22-23 |
