Cita APA (7a ed.)

Schiffman, L. G., & Kanuk, L. L. (2004). Consumer behavior (8th ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Schiffman, Leon G., y Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Upper Saddle River, New Jersey: Prentice-Hall, 2004.

Cita MLA (9a ed.)

Schiffman, Leon G., y Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Prentice-Hall, 2004.