Cita APA (7a ed.)

Walters, C. G., & Paul, G. W. (1970). Consumer behavior: An integrated framework. Richard D. Irwin.

Cita Chicago Style (17a ed.)

Walters, C. Glenn, y Gordon W. Paul. Consumer Behavior: An Integrated Framework. Homewood (Illinois): Richard D. Irwin, 1970.

Cita MLA (9a ed.)

Walters, C. Glenn, y Gordon W. Paul. Consumer Behavior: An Integrated Framework. Richard D. Irwin, 1970.