APA (7th ed.) Citation

Jain, A. K., Pinson, C., & Ratchford, B. T. (1982). Marketing research: Applications and problems. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Jain, Arun K., Christian Pinson, and Brian T. Ratchford. Marketing Research: Applications and Problems. Chichester [etc.]: John Wiley & Sons, 1982.

MLA (9th ed.) Citation

Jain, Arun K., et al. Marketing Research: Applications and Problems. John Wiley & Sons, 1982.