APA (7th ed.) Citation

Alderson, W., & Shapiro, S. J. (1963). Marketing and the computer. Prentice-Hall.

Chicago Style (17th ed.) Citation

Alderson, Wroe, and Stanley J. Shapiro. Marketing and the Computer. Englewood Cliffs, New Jersey: Prentice-Hall, 1963.

MLA (9th ed.) Citation

Alderson, Wroe, and Stanley J. Shapiro. Marketing and the Computer. Prentice-Hall, 1963.