Cita APA (7a ed.)

Alderson, W., & Shapiro, S. J. (1963). Marketing and the computer. Prentice-Hall.

Cita Chicago Style (17a ed.)

Alderson, Wroe, y Stanley J. Shapiro. Marketing and the Computer. Englewood Cliffs, New Jersey: Prentice-Hall, 1963.

Cita MLA (9a ed.)

Alderson, Wroe, y Stanley J. Shapiro. Marketing and the Computer. Prentice-Hall, 1963.