Design and marketing of new products

Bibliographic Details
Main Author: Urban, Glen L. (-)
Other Authors: Hauser, John R.
Format: Book
Language:Inglés
Published: Englewood Cliffs, New Jersey : Prentice Hall 1980.
Subjects:
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Description
Item Description:Indices
Physical Description:XX, 617 p. ; 24 cm
Bibliography:Bibliogr.: p. 583-608
ISBN:9780132012690