Cita APA (7a ed.)

Mizik, N., & Jacobson, R. (2002). Trading off value creation and value appropriation: The financial implications of shifts in strategic emphasis. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Mizik, Natalie, y Robert Jacobson. Trading off Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis. Cambridge, Massachusetts: Marketing Science Institute, 2002.

Cita MLA (9a ed.)

Mizik, Natalie, y Robert Jacobson. Trading off Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis. Marketing Science Institute, 2002.