APA (7th ed.) Citation

Zahay, D. L., & Griffin, A. (2002). Are customer information systems worth it?: Results from B2B services. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Zahay, Debra L., and Abbie Griffin. Are Customer Information Systems Worth It?: Results from B2B Services. Cambridge, Massachusetts: Marketing Science Institute, 2002.

MLA (9th ed.) Citation

Zahay, Debra L., and Abbie Griffin. Are Customer Information Systems Worth It?: Results from B2B Services. Marketing Science Institute, 2002.