Cita APA (7a ed.)

Hogan, J. E., Lemon, K. N., & Libai, B. (2002). What is the true value of a lost customer? Marketing Science Institute.

Cita Chicago Style (17a ed.)

Hogan, John E., Katherine N. Lemon, y Barak Libai. What Is the True Value of a Lost Customer? Cambridge, Massachusetts: Marketing Science Institute, 2002.

Cita MLA (9a ed.)

Hogan, John E., et al. What Is the True Value of a Lost Customer? Marketing Science Institute, 2002.