Marketing in a changing world scope, opportunities and challenges : proceedings of the 31st EMAC Conference, May 28-31, 2002

Bibliographic Details
Main Author: European Marketing Academy.
Corporate Author: European Marketing Academy. Conference (-)
Other Authors: Farhangmehr, Minoo (-)
Format: Book
Language:Inglés
Published: Braga : University of Minho 2002.
Subjects:
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Description
Item Description:Indices
Physical Description:XX, 220 p. ; 30 cm. + 1 CD-ROM
ISBN:9789728755003