MARKSTRAT a marketing strategy game. Participant's manual Participant's manual /

Bibliographic Details
Main Author: Larréché, Jean-Claude (-)
Other Authors: Gatignon, Hubert
Format: Book
Language:Inglés
Published: Palo Alto, CA : Scientific Press 1977.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003508949703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:60, [61] p. ; 28 cm
ISBN:9780894260100