Cita APA (7a ed.)

MacInnis, D. J., Rao, A. G., & Weiss, A. M. (2002). Assessing when increased media weight helps sales of real-world brands. Marketing Science Institute.

Cita Chicago Style (17a ed.)

MacInnis, Deborah J., Ambar G. Rao, y Allen M. Weiss. Assessing When Increased Media Weight Helps Sales of Real-world Brands. Cambridge, Massachusetts: Marketing Science Institute, 2002.

Cita MLA (9a ed.)

MacInnis, Deborah J., et al. Assessing When Increased Media Weight Helps Sales of Real-world Brands. Marketing Science Institute, 2002.