APA (7th ed.) Citation

Keil, S. K., Reibstein, D. J., & Wittink, D. R. (2001). The impact of business objectives and the time horizon of performance evaluation on pricing behavior. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Keil, Sev K., David J. Reibstein, and Dick R. Wittink. The Impact of Business Objectives and the Time Horizon of Performance Evaluation on Pricing Behavior. Cambridge, Massachusetts: Marketing Science Institute, 2001.

MLA (9th ed.) Citation

Keil, Sev K., et al. The Impact of Business Objectives and the Time Horizon of Performance Evaluation on Pricing Behavior. Marketing Science Institute, 2001.