Cita APA (7a ed.)

Keil, S. K., Reibstein, D. J., & Wittink, D. R. (2001). The impact of business objectives and the time horizon of performance evaluation on pricing behavior. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Keil, Sev K., David J. Reibstein, y Dick R. Wittink. The Impact of Business Objectives and the Time Horizon of Performance Evaluation on Pricing Behavior. Cambridge, Massachusetts: Marketing Science Institute, 2001.

Cita MLA (9a ed.)

Keil, Sev K., et al. The Impact of Business Objectives and the Time Horizon of Performance Evaluation on Pricing Behavior. Marketing Science Institute, 2001.