Cita APA (7a ed.)

Keller, K. L. (2001). Building customer-based brand equity: A blueprint for creating strong brands. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Keller, Kevin Lane. Building Customer-based Brand Equity: A Blueprint for Creating Strong Brands. Cambridge, Massachusetts: Marketing Science Institute, 2001.

Cita MLA (9a ed.)

Keller, Kevin Lane. Building Customer-based Brand Equity: A Blueprint for Creating Strong Brands. Marketing Science Institute, 2001.