Gestión del valor de la marca capitalizar el valor de la marca
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Castellano |
| Published: |
Madrid :
Díaz de Santos
1994.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003456349703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Indice Traducción de: Managing brand equity : capitalizing on the value of a brand name |
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| Physical Description: | XV, 332 p. : il. ; 22 cm |
| Bibliography: | Bibliogr.: p. [313]-321 |
| ISBN: | 9788479781286 |
