Cita APA (7a ed.)

Marketing Science Institute & Nijs, V. R. (2000). The short- and long-run category demand effects of price promotions. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Marketing Science Institute y Vincent R. Nijs. The Short- and Long-run Category Demand Effects of Price Promotions. Cambridge, Massachusetts: Marketing Science Institute, 2000.

Cita MLA (9a ed.)

Marketing Science Institute y Vincent R. Nijs. The Short- and Long-run Category Demand Effects of Price Promotions. Marketing Science Institute, 2000.