Cita APA (7a ed.)

Mauser, F. F. (1961). Modern marketing management: An integrated approach. McGraw-Hill.

Cita Chicago Style (17a ed.)

Mauser, Ferdinand F. Modern Marketing Management: An Integrated Approach. New York [etc.]: McGraw-Hill, 1961.

Cita MLA (9a ed.)

Mauser, Ferdinand F. Modern Marketing Management: An Integrated Approach. McGraw-Hill, 1961.