Improving advertising budgeting : insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX Conference, November 19-20, 1998, New York City

Improving advertising budgeting insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX Conference, November 19-20, 1998, New York City

Bibliographic Details
Other Authors: Greyser, Stephen A. (-), Root, H. Paul
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1999.
Series:Report (Marketing Science Institute) ; 99,126.
Subjects:
Inversiones en publicidad > estudios y conferencias.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003433159703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:En la port.: Conference Summary
Physical Description:75 p. ; 28 cm

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