Greyser, S. A., & Root, H. P. (1999). Improving advertising budgeting: Insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX Conference, November 19-20, 1998, New York City. Marketing Science Institute.
Cita Chicago Style (17a ed.)Greyser, Stephen A., y H. Paul Root. Improving Advertising Budgeting: Insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : Conference Report of the MAX Conference, November 19-20, 1998, New York City. Cambridge, Massachusetts: Marketing Science Institute, 1999.
Cita MLA (9a ed.)Greyser, Stephen A., y H. Paul Root. Improving Advertising Budgeting: Insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : Conference Report of the MAX Conference, November 19-20, 1998, New York City. Marketing Science Institute, 1999.
