Cita APA (7a ed.)

ESOMAR. (1999). The race for innovation: Marketing research for pole position. ESOMAR.

Cita Chicago Style (17a ed.)

ESOMAR. The Race for Innovation: Marketing Research for Pole Position. Amsterdam: ESOMAR, 1999.

Cita MLA (9a ed.)

ESOMAR. The Race for Innovation: Marketing Research for Pole Position. ESOMAR, 1999.