Motivation research in advertising and marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York [etc.] :
McGraw-Hill
1954.
|
| Series: | Advertising Research Foundation Publications
|
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003412859703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Indices |
|---|---|
| Physical Description: | XVIII, 242 p. ; 24 cm |
| Bibliography: | Bibliogr. |
