Smith, G. H. (1954). Motivation research in advertising and marketing. McGraw-Hill.
Cita Chicago Style (17a ed.)Smith, George Horsley. Motivation Research in Advertising and Marketing. New York [etc.]: McGraw-Hill, 1954.
Cita MLA (9a ed.)Smith, George Horsley. Motivation Research in Advertising and Marketing. McGraw-Hill, 1954.
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