Cita APA (7a ed.)

American Marketing Association., Grewal, D., & Pechmann, C. (1998). Marketing theory and applications. American Marketing Association.

Cita Chicago Style (17a ed.)

American Marketing Association., Dhruv Grewal, y Connie Pechmann. Marketing Theory and Applications. Chicago: American Marketing Association, 1998.

Cita MLA (9a ed.)

American Marketing Association., et al. Marketing Theory and Applications. American Marketing Association, 1998.