APA (7th ed.) Citation

Lynch, J. G., & Ariely, D. (1999). Electronic shopping for wine: How search costs affect consumer price sensitivity, satisfaction with merchandise, and retention. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Lynch, John G., and Dan Ariely. Electronic Shopping for Wine: How Search Costs Affect Consumer Price Sensitivity, Satisfaction with Merchandise, and Retention. Cambridge, Massachusetts: Marketing Science Institute, 1999.

MLA (9th ed.) Citation

Lynch, John G., and Dan Ariely. Electronic Shopping for Wine: How Search Costs Affect Consumer Price Sensitivity, Satisfaction with Merchandise, and Retention. Marketing Science Institute, 1999.