Quelch, J. A., Kashani, K., & Vandermerwe, S. (1994). Cases in European marketing management. Irwin.
Cita Chicago Style (17a ed.)Quelch, John A., Kamran Kashani, y Sandra Vandermerwe. Cases in European Marketing Management. Burr Ridge, Illinois [etc.]: Irwin, 1994.
Cita MLA (9a ed.)Quelch, John A., et al. Cases in European Marketing Management. Irwin, 1994.
Precaución: Estas citas no son 100% exactas.