APA (7th ed.) Citation

Assael, H. (1998). Consumer behavior and marketing action (6th ed.). South-Western.

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. Cincinnati: South-Western, 1998.

MLA (9th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. South-Western, 1998.

Warning: These citations may not always be 100% accurate.