Cita APA (7a ed.)

Assael, H. (1998). Consumer behavior and marketing action (6th ed.). South-Western.

Cita Chicago Style (17a ed.)

Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. Cincinnati: South-Western, 1998.

Cita MLA (9a ed.)

Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. South-Western, 1998.