Cita APA (7a ed.)

Morwitz, V. G., Greenleaf, E. A., & Johnson, E. J. (1998). Divide and prosper: Effects of partitioned prices on consumers' price recall and demand. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Morwitz, Vicki G., Eric A. Greenleaf, y Eric J. Johnson. Divide and Prosper: Effects of Partitioned Prices on Consumers' Price Recall and Demand. Cambridge, Massachusetts: Marketing Science Institute, 1998.

Cita MLA (9a ed.)

Morwitz, Vicki G., et al. Divide and Prosper: Effects of Partitioned Prices on Consumers' Price Recall and Demand. Marketing Science Institute, 1998.