APA (7th ed.) Citation

Morwitz, V. G., Greenleaf, E. A., & Johnson, E. J. (1998). Divide and prosper: Effects of partitioned prices on consumers' price recall and demand. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Morwitz, Vicki G., Eric A. Greenleaf, and Eric J. Johnson. Divide and Prosper: Effects of Partitioned Prices on Consumers' Price Recall and Demand. Cambridge, Massachusetts: Marketing Science Institute, 1998.

MLA (9th ed.) Citation

Morwitz, Vicki G., et al. Divide and Prosper: Effects of Partitioned Prices on Consumers' Price Recall and Demand. Marketing Science Institute, 1998.