APA (7th ed.) Citation

Larréché, J., & Strong, E. C. (1982). Readings in marketing strategy. Scientific Press.

Chicago Style (17th ed.) Citation

Larréché, Jean-Claude, and Edward C. Strong. Readings in Marketing Strategy. Palo Alto, CA: Scientific Press, 1982.

MLA (9th ed.) Citation

Larréché, Jean-Claude, and Edward C. Strong. Readings in Marketing Strategy. Scientific Press, 1982.