Academy of Marketing Science., Wilson, E. J., Hair, J. F., & Sartwell, S. (1996). Proceedings of the Annual Conference of the Academy of Marketing Science, Phoenix, Arizona, May 29 - June 1, 1996. Academy of Marketing Science.
Cita Chicago Style (17a ed.)Academy of Marketing Science., Elizabeth J. Wilson, Joseph F. Hair, y Susan Sartwell. Proceedings of the Annual Conference of the Academy of Marketing Science, Phoenix, Arizona, May 29 - June 1, 1996. Coral Gables: Academy of Marketing Science, 1996.
Cita MLA (9a ed.)Academy of Marketing Science., et al. Proceedings of the Annual Conference of the Academy of Marketing Science, Phoenix, Arizona, May 29 - June 1, 1996. Academy of Marketing Science, 1996.
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