Cita APA (7a ed.)

Tull, D. S., & Hawkins, D. I. (1976). Marketing research: Meaning, measurement and method. MacMillan.

Cita Chicago Style (17a ed.)

Tull, Donald S., y Del I. Hawkins. Marketing Research: Meaning, Measurement and Method. New York [etc.]: MacMillan, 1976.

Cita MLA (9a ed.)

Tull, Donald S., y Del I. Hawkins. Marketing Research: Meaning, Measurement and Method. MacMillan, 1976.