Cita APA (7a ed.)

Chandy, R. K., & Tellis, G. J. (1998). Organizing for radical product innovation. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Chandy, Rajesh K., y Gerard J. Tellis. Organizing for Radical Product Innovation. Cambridge, Massachusetts: Marketing Science Institute, 1998.

Cita MLA (9a ed.)

Chandy, Rajesh K., y Gerard J. Tellis. Organizing for Radical Product Innovation. Marketing Science Institute, 1998.