APA (7th ed.) Citation

Kirmani, A., Sood, S., & Bridges, S. (1997). The ownership effect in consumer responses to brand line stretches. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Kirmani, Amna, Sanjay Sood, and Sheri Bridges. The Ownership Effect in Consumer Responses to Brand Line Stretches. Cambridge, Massachusetts: Marketing Science Institute, 1997.

MLA (9th ed.) Citation

Kirmani, Amna, et al. The Ownership Effect in Consumer Responses to Brand Line Stretches. Marketing Science Institute, 1997.