APA (7th ed.) Citation

Wansink, B., Kent, R. J., & Hoch, S. J. (1997). Point-of-purchase promotions that sell more units. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Wansink, Brian, Robert J. Kent, and Stephen J. Hoch. Point-of-purchase Promotions That Sell More Units. Cambridge, Massachusetts: Marketing Science Institute, 1997.

MLA (9th ed.) Citation

Wansink, Brian, et al. Point-of-purchase Promotions That Sell More Units. Marketing Science Institute, 1997.