APA (7th ed.) Citation

Stanton, W. J., Etzel, M. J., Walker, B. J., Rosas Sánchez, R. M., Teyssier Mont, E., & Mercado Villagra, S. (1995). Fundamentos de marketing (10. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Stanton, William J., Michael J. Etzel, Bruce J. Walker, Rosa María Rosas Sánchez, Ezequiel Teyssier Mont, and Salvador Mercado Villagra. Fundamentos De Marketing. 10. ed. México [etc.]: McGraw-Hill, 1995.

MLA (9th ed.) Citation

Stanton, William J., et al. Fundamentos De Marketing. 10. ed. McGraw-Hill, 1995.