Cita APA (7a ed.)

Morwitz, V. G., Steckel, J. H., & Gupta, A. (1997). When do purchase intentions predict sales? Marketing Science Institute.

Cita Chicago Style (17a ed.)

Morwitz, Vicki G., Joel H. Steckel, y Alok Gupta. When Do Purchase Intentions Predict Sales? Cambridge, Massachusetts: Marketing Science Institute, 1997.

Cita MLA (9a ed.)

Morwitz, Vicki G., et al. When Do Purchase Intentions Predict Sales? Marketing Science Institute, 1997.